DEGREE PROGRAM
Bachelor of Business in Marketing - Programme Detail
The Marketing programme prepares students for the fast-paced and exciting field of marketing.
Bachelor of Business in Marketing - Programme Detail
For Course Descriptions, click here
Year 1
Semester 1 (15 credits)
| Course | Course title | Credit hours |
|---|---|---|
| BUS 100 | Introduction to Business | 3.0 |
| BUS 101 | Mathematics for Management I | 3.0 |
| BUS 133 | Microeconomics | 3.0 |
| Liberal Arts Required Course | 3.0 | |
| Liberal Arts Required Course | 3.0 |
Semester 2 (18 credits)
| Course | Course title | Credit hours |
|---|---|---|
| BUS 102 | Mathematics for Management II | 3.0 |
| BUS 116 | Business Communication | 3.0 |
| BUS 122 | Management Information Systems | 3.0 |
| BUS 136 | Macroeconomics | 3.0 |
| Liberal Arts Required Course | 3.0 | |
| Liberal Arts Required Course | 3.0 |
Year 2
Semester 1 (15 credits)
| Course | Course title | Credit hours |
|---|---|---|
| BUS 205 | Principles of Marketing | 3.0 |
| BUS 211 | Statistics I | 3.0 |
| BUS 215 | Financial Accounting I | 3.0 |
| Liberal Arts Required Course | 3.0 | |
| Liberal Arts Required Course | 3.0 |
Semester 2 (18 credits)
| Course | Course title | Credit hours |
|---|---|---|
| BUS 212 | Statistics II | 3.0 |
| BUS 216 | Financial Accounting II | 3.0 |
| BUS 221 | Introduction to Finance | 3.0 |
| BUS 225 | Organisational Behaviour | 3.0 |
| BUS 226 | Managing Human Resources | 3.0 |
| Liberal Arts Required Course | 3.0 |
Year 3
Semester 1 (15 credits)
| Course | Course title | Credit hours |
|---|---|---|
| BUS 302 | Entrepreneurship | 3.0 |
| BUS 305 | Fundamentals of Business Strategy | 3.0 |
| BUS 310 | International Business | 3.0 |
| BUS 315 | Management Accounting | 3.0 |
| BUS 320 | Islamic Business Studies | 3.0 |
Semester 2 (18 credits)
| Course | Course title | Credit hours |
|---|---|---|
| BUS 300 | Research Methods | 3.0 |
| BUS 325 | Operations Management | 3.0 |
| BUS 330 | Commercial Law | 3.0 |
| MKT 361 | Services Marketing | 3.0 |
| MKT 362 | International Marketing | 3.0 |
| INB 372 | International Supply Chain Management | 3.0 |
Year 4
Semester 1 (15 credits)
| Course | Course title | Credit hours |
|---|---|---|
| MKT 400 | Senior Business Project | 3.0 |
| BUS 401 | Strategic Management | 3.0 |
| MKT 460 | Consumer Behaviour | 3.0 |
| MKT 461 | Integrated Marketing Communications | 3.0 |
| MKT 464 | Retail Management | 3.0 |
Semester 2 (18 credits)
| Course | Course title | Credit hours |
|---|---|---|
| MKT 462 | Marketing Channel Strategy | 3.0 |
| MKT 463 | Strategic Marketing | 3.0 |
| MKT 465 | Marketing Research | 3.0 |
| MKT 466 | Branding & Advertising | 3.0 |
| 2 electives from the following | ||
| MKT 470 | Customer Relationship Management | 3.0 |
| MKT 471 | Public Relations | 3.0 |
| MKT 472 | e-Marketing | 3.0 |
| BUS 499 | Internship | 3.0 |
The programmes are subject to change as per approval of the Senate of the University).
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