RUW

Bachelor of Business in Marketing - Programme Detail 2017-18

The Marketing programme prepares students for the fast-paced and exciting field of marketing. 

Bachelor of Business in Marketing - Programme Detail

For Course Descriptions, click here

Year 1

Semester 1 (15 credits)

COURSECOURSE TITLECREDIT HOURS
BUS 100Introduction to Business3.0
BUS 101Mathematics for Management I3.0
BUS 133Microeconomics3.0
LAR 101Arabic Language3.0
 LAR 121History of Bahrain3.0

Semester 2 (18 credits)

COURSECOURSE TITLECREDIT HOURS
BUS 102Mathematics for Management II3.0
BUS 116Business Communication3.0
BUS 122Management Information Systems3.0
BUS 136Macroeconomics3.0
LAR 112Human Rights3.0
 Liberal Arts Required Course3.0

Year 2

Semester 1 (15 credits)

COURSECOURSE TITLECREDIT HOURS
BUS 205Principles of Marketing3.0
BUS 211Statistics I3.0
BUS 215Financial Accounting I3.0
 Liberal Arts Required Course3.0
 Liberal Arts Required Course3.0

Semester 2 (18 credits)

COURSECOURSE TITLECREDIT HOURS
BUS 212Statistics II3.0
BUS 216Financial Accounting II3.0
BUS 221Introduction to Finance3.0
BUS 225Organisational Behaviour3.0
BUS 226Managing Human Resources3.0
 Liberal Arts Required Course3.0

Year 3

Semester 1 (15 credits)

COURSECOURSE TITLECREDIT HOURS
BUS 302Entrepreneurship3.0
BUS 310International Business3.0
BUS 315Management Accounting3.0
BUS 320Islamic Business Studies3.0
BUS 330Commercial Law3.0

Semester 2 (18 credits)

COURSECOURSE TITLECREDIT HOURS
BUS 300Research Methods3.0
BUS 325Operations Management3.0
MKT 361Services Marketing3.0
MKT 362International Marketing3.0
INB 372International Supply Chain Management3.0
BUS 399Internship3.0

Year 4

Semester 1 (18 credits)

COURSECOURSE TITLECREDIT HOURS
BUS 401Strategic Management3.0
MKT 460Consumer Behaviour3.0
MKT 461Integrated Marketing Communications3.0
MKT 464Retail Management3.0
MKT 499Senior Business Project3.0
 1 Major Elective from the list below** 

Semester 2 (15 credits)

COURSECOURSE TITLECREDIT HOURS
MKT 462Marketing Channel Strategy3.0
MKT 463Strategic Marketing3.0
MKT 465Marketing Research3.0
MKT 466Branding & Advertising3.0
 1 Major Elective from the list below** 


 

List of Major Electives**

MKT 470Customer Relationship Management3.0
MKT 471Public Relations3.0
MKT 472e-Marketing3.0

The programmes are subject to change as per approval of the Senate of the University).

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